Our Mini Family: What Social Sharing is & Why Bloggers Should Care


Jun 9, 2015

What Social Sharing is & Why Bloggers Should Care


Today, I've partnered with Find Your Influence to share some information with you today about what social sharing is, as well as why it's important to you if you're a blogger who wants to one day make money with your site!


What is social sharing? There is really a short answer and also a long answer to this question. I'll go ahead and try and simplify the explanation as much as I can, while still giving you all of the information you need to understand what it is exactly. *clears throat* OK, so here's the deal.

These days, most websites get traction online through social media (platforms like Facebook, Twitter,  Pinterest, etc). Ultimately, your goal should be that your blog content goes viral on social media. This is beneficial for your blog's page views, your followers on social media, any affiliate links you have...the list goes on, really. The best thing for a blogger is that their post blows up in popularity online. Once your posts are being shared like wildfire (i.e. 'viral'), you can start to make some serious cash with your blog.


So how does your post get viral, you ask? Simple. People need to see your posts in order to gain any influence online. And if they're not already looking at your website or getting your updates to your blog, they have no way of seeing your amazing blog content you've worked so hard on! The solution is easy: have your blog content shared to social media sites.

As a blogger, being social online means you're with the times. It means you connect with your audience on a genuine and personal level. If you make it easy for your readers to share your blog content to their social media, it also shows that you're considerate of your readers. I'll give you an example:
Say I'm looking at a blog. It's adorable and the photography and storytelling is beautiful. I want to help this blogger out by sharing their recipes to my Yummly page, for instance. If I am looking at your blog post for more than 15-20 seconds and don't see your share buttons, guess what? I've already lost interest in sharing it. 
Maybe that sounds harsh, or maybe that sounds cold. But it's me just being totally honest. Convenience is King. As a millennial, if I don't have something right there and right in front of my face on a website, it immediately becomes a burden to me and I lose any and all interest I had beforehand. So when you think about your blog, ask yourself: "is it easy for my readers to share my content to their social media?"



You've gotta make it easy for your readers to share your content. If you don't already have share buttons set up on your blog, you need to go and do that right away. There are a lot of widgets (i.e. short HTML codes for your blog) that you can install for both Blogger and Wordpress platforms. As you can see on my site, I have "AddtoAny" social sharing buttons installed at the bottom of all of my posts. I also have "SumoMe" buttons set up, so when my reader hovers their mouse over the image on a computer they can share from there, too. Finally, I also have have "AddThis" set to pop up on the left-hand sidebar when my reader is on a computer too. Between the 3 social sharing options I give my readers, I essentially make it a breeze for anyone to share my posts.

Depending on the blog platform you use, you may be able to easily install a widget that has social sharing buttons. No matter which social sharing widget you choose, the key is to feature sharing buttons that promote the best social media channels for your content. For instance, if your content would look good on Pinterest, be sure that your social media buttons include a Pinterest share button. Having that button right there for your reader will have them more inclined to post your content to their page.

Once your content is being shared, you can begin to relax because the hardest part is over! As your blog posts begin to circulate through social media, you will start to notice some of the benefits of having cared about social sharing! You will notice a spike in page views on your site, and if you're lucky, you'll also notice an increase in your followers. Sure, having good page views and a decent amount of followers online is great for your ego. But guess what? Once you have real page views and followers to give your site true credibility to show for your online influence, you can begin to make money with your blog!

There are some great networks for bloggers to take part in who want to monetize their site. Sadly, a lot of them have a minimum amount of page views per month. Sometimes that can be discouraging, but just know that your hard work of creating content and your posts being shared will pay off. If you're really interested in joining a blogging network right now that will help you monetize your blog, I highly recommend Find Your Influence! I've been a member with their network for a while now, and it's clear that their vision is to work with bloggers and influencers (like you and me) to make it easy for us to connect with bigger brands--and to make money doing what we love!


What is your biggest concern about social sharing?


16 comments :

  1. Super awesome tips! Great post! Its so great to network. I'm not the greatest at this but I'm working on it.

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    1. Thanks so much! And it's awesome that you know what you can work on with your blog, since that's always the hardest part for some people (i.e. identifying what a given blogger can do better).

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  2. Great tips! Always important to remind yourself as a blogger what makes it easy for your readers!

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    1. Definitely! The easier for your readers, the more likely they'll return to your site!

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  3. Great post! I'm just starting to really get the hang of social media sharing--thanks for the Find Your Influence link! I'm checking it out now :)

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    1. Thanks so much! Yes, and it can definitely take time to get used to sharing all of the time to social media for sure. And let me know if you have any questions about Find Your Influence, too!

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  4. This is awesome! I'm definitely going to check them out. I love all the blogger groups that have helped me out a ton, but I feel I am tapped out and could really use something like this. Most of the bloggers I follow are food bloggers, which aren't in my niche and I know there are a ton of people out there that would love our content, but can't find us. Definitely need something like this to create more awareness with those who are interested in our content.

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    1. I know what you mean--it can leave you feeling really left out if you're constantly partnering and working with other bloggers who are outside of your niche. Find Your Influence does work with a variety of styles of blogs, so I definitely encourage you to check them out for sure!

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  5. Excellent post, Cathy ! And you have it all covered in one !

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    1. Thanks Linda! I am glad you liked it!

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  6. Such great info! Thanks for sharing!

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  7. These pointers are so helpful! I am still learning how to best utilize my social media channels to market my posts. I really like that you said to "make it easy" for them. When I visit a blog and don't see that little easy "pin it" button, I don't stick around.

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    1. I am glad you found them helpful, Christine!

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